A “BEY-SCHOOL” EDUCATION: 4 Crucial Business Lessons From BEYONCÉ’S Ivy Park Launch

Posted on:

This is an except from an article I wrote that was originally published on Blavity.com. Blavity is “a community of the best multi-cultural creators and influencers in the world.We partner with diverse content creators and influencers.”

Ivy Park
Photo: Topshop
In case you haven’t fully grasped the concept quite yet, Queen Bey slays when it comes to business. Just two short months after dominating the media with a surprise video release,Superbowl performance and record-breaking concert tour announcement, Beyoncé has proven that she is a force to be reckoned with the release of yet another project, the athleisure clothing line, Ivy Park.

Whether or not you like Beyoncé’s music, videos, politics, clothing, hairstyle, toe nail polish color, breakfast choices, whatever, one thing is undeniable: Her entrepreneurial acumen is consistently on point and is often so far ahead of the curve that it creates the curve.

A year-and-a-half ago, Mrs. Carter entered into a strategic 50/50 partnership with Topshop to produce a line of athletic wear to include “clothing, footwear and accessories for fitness, sport and dance.” She recently debuted the promotional video for the activewear, and the promo is absolutely brilliant from a business perspective.

Beyoncé Giselle Knowles Carter is my personal go-to mogul mentor when it comes to laying the foundation for, creating and building a successful business and implementing inventive business strategies. Well… she’s my personal mogul mentor in my head anyway — at least until she invites me over to sip champagne and discuss our entrepreneurial endeavors in person like business besties are prone to do. Until then, however, I’ll just continue to happily glean tidbits of excellent entrepreneurial advice from her smart business moves. 

#BeyonceIsMyBusinessBae

Listen, if all you see when you look at Beyoncé is hot music, haute clothes and a superstar entertainer, then you are completely missing the point. One of the things that thrills me to no end is to see someone  — especially a woman —who takes command when it comes to their business and is strategic, inventive and a calculated risk-taker when it comes to building it. If at this point you’re still asking “Of all the successful women entrepreneurs out there why should Beyoncé be my mentor when it comes to business?” then allow me to give you four brilliant reasons. Let’s explore, shall we?

Want to find out what the 4 Lessons are? Click here to check out the full article in entirety.

Leave a Reply